Challenge 1. Make memes. Challenge 2. Utilize industrial design techniques to present the memes as good ideas. Challenge 3. Create a project that would be memorable to the Microsoft Design Team.

Challenge 1. Make memes.

In order to make a memes I looked at what was performing well on the internet at the time.

Both Microsoft and KFC had a similar premise to the one I was supplied with. The videos the respective companies made garnered multi-million view counts as well as user made reactions and videos. 

The videos and responses validated my approach by showing that culinary tech memes resonate with people on the internet.

I used slick renders, animations, and color variations in order to sell the idea.

This was validated post-humously by the project consistently outperforming my other behance projects.

Despite the thumbnail for the project being a well rendered box, Behance users couldn’t help but add it to their inspiration boards.

In the end, I fell prey to my own jokes: I started to think they might actually be good ideas. 

Challenge 3. Create a project that would be memorable to the Microsoft Design Team.

I approached this challenge by trying to be funny and unorthodox.

This approach was validated after one of the early design reviews. I got specialized feedback in a post-review-email. I was also compared to someone they had just hired.

During the final presentation I spun the project as a big mistake where I was the butt of the joke. The whole design team had a lot to say and ended up defending my project for me.